Effective: January 1st, 2017
Last Updated On: January 1st, 2017
Please be informed that True North Seafood is the data controller of any personal information you submit to us.
For a detailed description of our privacy practices, please click on any of the questions below.
- What information do we collect, including how do we respond to Do Not Track signals?
- How do we use your information?
- How do we protect your personal information?
- Who do we disclose your information to and why?
- How can you access, modify, or make other choices regarding the use of your information?
- Tracking Technology – How and why do we use them?
- E Marketing – What is spamming and what is our position on spam e-mails?
- How long do we keep your personal information?
- Do we collect personal information from children?
- Do we link to other third party sites?
- How can you contact us?
Please note we may combine information that we collect via one method (e.g., a website) with information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our customers, which, in turn, allows us to serve you better and with more customization.
True North Seafood websites
This refers to any customer-directed websites operated by True North Seafood, including sites that we operate under our own domains/URLs and sites that we run on third party social networks such as Facebook (e.g., Facebook fan page).
True North Seafood mobile sites
This refers to any customer-directed mobile sites operated by True North Seafood.
This refers to information that we may collect from customers through our call centers, for example if you call us with a question or comment.
Data from other sources
This refers to information we may obtain about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing customers (this is known as “data appending”). We may also receive information from third party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about customers when we acquire other companies.
2. What information do we collect, including how do we respond to Do Not Track signals?
Depending on how you interact with True North Seafood (online, offline, over the phone, etc.), we may collect from you various types of information (personal and aggregate), as described below.
In some instances, (and unless we say otherwise below), we may combine/link one type of information with another type of information (e.g., personal contact information with account login and/or demographic information), and store them together in our records. We strive to limit the amount of information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your information for as long as your account is active with us or as needed to provide you the relevant services. We may store your information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.
Personal contact information
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include personal information that you give us about someone else (for example, if you provide a friend’s email address for example program). We typically collect personal contact information in connection with a variety of activities, including customer service inquiries, contests and other promotions, and customer surveys.
This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., zip code, city and state, mobile location), favorite products, hobbies and interests, and household or lifestyle information. We typically collect demographic information in connection with a variety of activities, including contests and other promotions, and customer surveys.
Technical computer information
This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a True North Seafood website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, and other similar mobile device data.
Website usage information and California Do Not Track Disclosures
This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a True North Seafood website (e.g., date and time of visit, which site you came from, favorite recipes and site activities, etc.). This information is captured through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site).
Please note that “flash” cookies are different from “browser” cookies because of the way in which flash cookies capture and store data. Your browser’s cookie management tools will not remove flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of customer surveys, customer panels, contact forms, and email correspondence.
3. How do we use your information?
The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected from you through the different methods described in Question 1 above. Please note that not all of the uses below will be relevant to every customer.
We may use your information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question/complaint, general question, etc.). Customer service is provided through email correspondence and call center support.
Product improvement and customization
We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and customer feedback.
Contests and other promotions
We may collect your information during a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), demographic information (for eligibility determination), and, in some instances, customer-generated content.
Some of our promotions may be run on third party social networks such as Facebook (for example, on our Facebook fan pages). To comply with legal requirements, we may publish or share a limited amount of information (such as name and city of residence) about the winners of a particular promotion. For more information about our contests and other promotions, please see the official rules or details posted with each promotion.
Website improvement and personalization
We may collect and use your information to improve and personalize your experience on our websites and applications. This is typically done through automated tracking technologies that collect and remember certain account login information, technical information, and/or previous website usage information.
Other general purposes (e.g., website security, internal research)
We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain demographic information, technical computer information, website usage information, and customer feedback.
4. How do we protect your personal information?
We store your information in secure operating environments that are protected from the public and that we only allow authorized True North Seafood employees and agents/contractors to access on a need-to-know basis. We follow generally accepted industry standards to protect personal information; however, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
5. Who do we disclose your information to and why?
True North Seafood will not share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.
We may share your personal information with our affiliated companies, including, without limitation, Cooke Aquaculture Inc. and companies owned by or under common control with Cooke Aquaculture Inc. (collectively the “True North Seafood Group”). True North Seafood may also share your personal information with third parties, but only in the following circumstances:
Service Providers, Agents and Contractors
We may use third parties, like service providers, agents or contractors to provide support for the internal operations of our websites and applications and to assist us with administering our websites and applications or the various functions, programs and promotions available to you.
Some of these third parties may be located outside the country where you accessed this website. These third parties and its employees may come into contact with your personal information in the course of providing their services to us. Any such third party must at all times provide the same levels of security for your personal information as True North Seafood and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of True North Seafood.
Legal and Business Transfers
We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of True North Seafood, its customers, or the public.
In the event of a merger or acquisition of all or part of True North Seafood by another entity, or in the event that True North Seafood were to sell or dispose of all or a part of its business, the acquirer would have access to the information maintained by True North Seafood, which could include personal information. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.
6. How can you access, modify, or make other choices regarding the use of your information?
You always have the option not to share any of your personal information with us.
7. Tracking Technology – How and why do we use them?
True North Seafood does make use of tracking technologies (“Cookies”, “IP Addresses”, Log Files”, “Web Beacons”) to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and other purposes described below. Tracking technologies help us tailor our websites to your personal needs.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our websites to certain users, and, (iv) better understand how our websites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they’ve viewed on our website and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
We may use web beacons (or clear GIFs) on our websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
8. E-Marketing – What is spamming and what is our position on spam e-mails?
Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.
We do NOT send spam e-mails. Sending e-mails without consent is illegal in many countries. We will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is called “OPT-IN” consent.
Also, we do not share your personal information with any third party who will use your personal information for spam emails.
If for some reason you believe you have received spam e-mail from a True North Seafood, please Contact Us immediately.
9. How long do we keep your personal information?
10. Do we collect personal information from children?
We do not knowingly solicit or collect personal information from children below the age of 13 for marketing purposes.
11. Do we link to other third party sites?
Our websites and applications may provide links to, or features from, other third party sites (such as independent e-commerce sites and third party social networks). If you link to or use such third party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third party site, application, or feature.
13. How can you contact us?
True North Seafood
874 Main Street, Blacks Harbour
NB E5H 1E6